Ebay China

Ebay saw an opportunity to expand its cross-border-trade business in the Chinese market. There had been some preliminary validation through market research and engagement on an existing bare-bones experience. My team built a completely localized Ebay experience from the ground up, where I was responsible for the homepage, browse, and native mobile experiences.

Before: the previous experience for Chinese customers was a bare-bones, partially localized, and non-responsive
Various iterations for modular item card templates
I designed dynamic item cards that could easily be changed for different templates, modules, and quantitative experiments